About this document
Consumer-Oriented E-Commerce Models by Bala Anand is a document available to read on EtoBox.
The document discusses the mercantile process model, which outlines the interactions between consumers and merchants in online commerce, emphasizing the importance of standardized business processes. It categorizes consumer expectations and details the phases of the purchasing process, including pre-purchase determination, purchase consummation, and post-purchase interaction. Additionally, it covers electronic payment systems, including e-cash and credit card transactions, highlighting their advantages, ris
- Author
- Bala Anand
- Language
- EN