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What is Understanding Consumer Behaviour Insights about?

This document provides information about consumer behaviour concepts including segmentation, branding, buying roles, and how marketing strategies can be adjusted based on consumer behaviour. It discusses measuring consumers based on social image, quality, function and price to classify them into segments ("A" to "E" class). Branding strategies are also suggested based on consumer segments. The document emphasizes understanding consumer behaviour to inform marketing approaches using the five human senses in

Author

Doraraymond Fly Hunter

Language

EN