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Permission Marketing : Turning Strangers Into Friends, and Friends Into Customers by Godin, Seth;Peppers, Don is a business book available to read on EtoBox.

What is Permission Marketing : Turning Strangers Into Friends, and Friends Into Customers about?

<p>The man <i>Business Week</i> calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" — the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.</p> <p>Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.</p> <p>Instead of annoying potential customers by interrupting their most coveted commodity — time — Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness — and greatly improve the chances of making a sale.</p> <p>In his groundbre

Who reads Permission Marketing : Turning Strangers Into Friends, and Friends Into Customers?

Author

Godin, Seth;Peppers, Don

Publisher

Simon & Schuster Children's Publishing

Published

1999

Language

EN

ISBN

9780684836331

Category

business

Subjects

Marketing, Business, Management

Rating

3.94 / 5 (10,415 ratings)

Updated

2026-03-14