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Keywords: Dynamic Marketing Strategy Marketing Learning Focus Proactive Customer Orientation by Mihalache Leonard is a document available to read on EtoBox.

What is Keywords: Dynamic Marketing Strategy Marketing Learning Focus Proactive Customer Orientation about?

The document examines the relationships between various dimensions of dynamic marketing strategy and marketing outcomes like competitiveness, success and performance. It studies these relationships in home decoration exporting businesses in Thailand. A literature review is presented on dynamic capabilities, marketing strategies, innovation, customer orientation and their impact on firm performance. Hypotheses are developed and the methodology for testing these is discussed.

Author

Mihalache Leonard

Language

EN