Can I read Urge : Why You Really Want What You Want (and How to Make Everyone Want What You've Got) on EtoBox?

Urge : Why You Really Want What You Want (and How to Make Everyone Want What You've Got) by James A. Mourey is a business book available to read on EtoBox.

What is Urge : Why You Really Want What You Want (and How to Make Everyone Want What You've Got) about?

People do weird things...For example, why do people flock to a sale if they can “buy two shirts and get a third shirt half off” but not when they can “spend $25 on three shirts instead of $30?” Why do people trust a drug named Levitra, but not one called Vardenafil (...despite the fact that both are the exact same drug)? Why does a product selling for $50.00 seem so much more expensive than a similar one selling for $49.99? In Urge, Dr. James Mourey addresses these questions and more. Mourey begins with two admissions: 1) he likes to judge people, and 2) people-watching is his favorite pastime (but not in like a creepy, voyeuristic sort of way). Consumers, it turns out, are fun to watch not just because of the crazy, seemingly irrational things they do, but also because of astonishingly efficient and automatic choices they make on a day-to-day basis. Known for his energetic, engaging presentation style, Mourey takes the reader on an educational, applicable, and strangely funny voyage that covers both the principles of marketing as well as the ins and outs of Consumer Behavior. Divided into three parts – the Self, the Situation, and the Solution – Urge teaches reade

Who reads Urge : Why You Really Want What You Want (and How to Make Everyone Want What You've Got)?

Author

James A. Mourey

Publisher

James A. Mourey

Published

2013

Language

EN

ISBN

9780615874623

Category

business

Subjects

Marketing, Business, Sales & Marketing

Rating

4.8 / 5 (86 ratings)

Updated

2026-03-14