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What is Appendices about?

This document outlines a graduation thesis research conducted by university students on the impact of AI-generated marketing content on consumer trust and behavioral intention. It includes a survey aimed at collecting data on consumer perceptions of AI-generated marketing materials and their effects on trust and purchasing behavior. The document also defines key concepts such as AI-generated marketing content, consumer trust, and behavioral intention, and details the survey structure and statistical analysi

Author

Huynh Kim Ngan (K18 CT)

Language

EN