Can I read Psychology of Pricing Handbook on EtoBox?
Psychology of Pricing Handbook by Nazrul Jewel is a document available to read on EtoBox.
What is Psychology of Pricing Handbook about?
The document discusses price design parameters and how they influence consumer behavior. It covers 8 categories of price design parameters including number design, phonetic design, and partitioned pricing. Number design looks at how consumers perceive numerical price values, with specific sections on odd pricing effects and left digit effects. Studies show odd prices like $1.99 can increase sales over even prices like $2.00 due to perceptual biases, though this effect depends on product type and price level
- Author
- Nazrul Jewel
- Language
- EN