Can I read Future Research Gaps in Marketing Studies on EtoBox?
Future Research Gaps in Marketing Studies by MARIA SALEEM is a document available to read on EtoBox.
What is Future Research Gaps in Marketing Studies about?
This document summarizes gaps in three studies and provides recommendations to address those gaps in future research. For the first study on halal certification willingness to pay in Pakistan, it recommends adding variables like halal awareness and religiosity, as well as a larger sample size and non-Muslim countries. For the second study on innovation capabilities and new service success among Pakistani cellular companies, it suggests exploring additional factors like knowledge strategies and learning cult
- Author
- MARIA SALEEM
- Language
- EN