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This study examines the key drivers of salesperson performance at Asialink Finance Corporation in the CALABARZON region, focusing on the impact of sales antecedents and customer-directed extra-role behavior. It employs a quantitative-explanatory design to develop a structural equation model that identifies how creativity, experience, and adaptive selling behavior influence performance, with findings suggesting that these factors are moderated by customer-directed behaviors. The research aims to inform a Cap

Author

Rex Mendoza

Language

EN