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What is Managing Customer Demand in Supply Chains about?

This document discusses the importance of customer demand in supply chains and how businesses can manage supply and customer relationships to remain competitive. It covers key concepts such as demand dynamics, factors affecting customer choices, supply chain strategies, CRM principles, and external influences analyzed through PESTLE. Additionally, it introduces various forecasting methods to help businesses anticipate market needs and make informed decisions.

Author

akodummy503

Language

EN