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Understanding Product Concepts in Marketing by Risavina Dorothy Condor is a document available to read on EtoBox.
What is Understanding Product Concepts in Marketing about?
This document defines key product marketing concepts and categorizes types of consumer products. It begins by defining a product as anything received in exchange, including tangible goods, services, and ideas. It then categorizes consumer products as convenience products (inexpensive and requiring little effort), shopping products (more expensive and found in fewer stores, including homogeneous and heterogeneous types), and specialty products (sought extensively with reluctance to accept substitutes). The d
- Author
- Risavina Dorothy Condor
- Language
- EN