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This document lists various references used in research on advertising. It includes books, journal articles, newspaper articles, and websites that provide definitions and discuss the history, advantages, and disadvantages of advertising. References cover topics such as the origins of modern advertising, branding mistakes, visual culture, and advertising in China and France. Definitions of advertising are included from the Advertising Association of UK, American Marketing Association, and other academic sour

Author

Prakash Khadka

Language

EN