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Micro-Influencers by huyenpham.31231027691 is a document available to read on EtoBox.

What is Micro-Influencers about?

This paper examines the impact of micro-influencers on consumer behavior, emphasizing their effectiveness in building trust, enhancing purchase intent, and fostering brand loyalty compared to traditional macro-influencers. The study reveals that micro-influencers, with their authentic and relatable approach, significantly influence consumer decision-making and engagement. Marketers are encouraged to leverage these insights to optimize their influencer marketing strategies for improved ROI and customer reten

Author

huyenpham.31231027691

Language

EN