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What is Market Share Prediction for New Product about?

You are an executive at Procter & Gamble who is introducing a new product. Your boss has asked you to predict the market share that the new product will capture. You are unsure of the exact market share and want to communicate your uncertainty. Based on your assessments, there is a 10% chance the market share will be above 22% or below 8%. The chances of it being above 14% or below 14% are equal.

Author

Charlotte

Language

EN