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What is Impact of Sound on Food Sales about?

This study examines how ambient music volume in retail settings influences consumer purchases of healthy versus unhealthy foods. Specifically, the study investigates whether low volume ambient music leads to increased sales of healthy foods compared to high volume music or no music. A pilot study and five lab experiments show that low volume ambient music induces relaxation in consumers, leading them to choose healthier food options. In contrast, high volume music enhances excitement, nudging consumers towa

Author

Hamed Sadeghi

Language

EN