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Parle-G: Strategies and Market Challenges by Shipra Saini is a document available to read on EtoBox.

What is Parle-G: Strategies and Market Challenges about?

The document summarizes the Indian biscuit industry, Parle Products company background, issues faced by its flagship brand Parle-G, and current strategies. The key points are: 1) Parle Products faces rising input costs and price elastic demand, threatening its low-cost leadership as India

Author

Shipra Saini

Language

EN