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What is Understanding Publicity in Marketing about?

Publicity is a form of promotion that involves attracting public attention through unpaid media coverage. It is a component of marketing that is used to generate awareness of people, products, and services. Publicists must actively work to create their own news opportunities through events, exhibitions, business tours, and awards. The advantages of publicity include low costs, increased competition and sales, and the ability to target specific audiences. An example of how publicity helped IBM is provided -

Author

dharshanvr

Language

EN