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What is Fair Trade: Market Challenges & Quality about?

This document analyzes Fair Trade, its evolution, and the challenges it faces through the lens of convention theory. Fair Trade began as alternative trade considered a "civic coordination" but has increasingly entered large distribution channels through labeling, representing a "market coordination." There is a risk Fair Trade could be absorbed by market logic or dominated by large food actors. To counter this, Fair Trade must empower its label to strengthen network legitimacy and civic coordination through

Author

erikacevedo85

Language

EN