About this document

Visual Merchandising in Fashion Retail by Iyan is a document available to read on EtoBox.

This document discusses a case study on the use of visual merchandising by Local Cuteness, a fashion retailer in Bandung, Indonesia. Bandung is a center for fashion in Indonesia, and Local Cuteness uses visual merchandising techniques in their store to attract customers and stimulate purchases. The study aims to understand the abilities needed by a visual merchandiser, the management process for applying visual merchandising elements as a promotional media, and why store presentation techniques are key. Qua

Author

Iyan

Language

EN