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What is Cultural Values about?
This study examines the influence of cultural values on technology adoption among university teachers in China and Spain, involving 426 Chinese and 404 Spanish participants. It finds significant relationships between subjective norms and behavioral intentions in both groups, though the nature of these relationships varies by culture. The research highlights the importance of considering cultural factors in understanding technology acceptance in educational contexts.
- Author
- Dr Sanjeev Dixit
- Language
- EN