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What is Hotel Chain Affiliation in Bulgaria about?

This paper examines the perspectives of hotel owners and managers in Bulgaria regarding their affiliation with hotel chains, focusing on the perceived advantages, suitable types of affiliation, and influencing factors. The study finds that chain affiliation and location significantly shape perceptions, while category and size have less impact, with hoteliers favoring well-known brands that are flexible and offer favorable terms. The research highlights the potential for increased chain affiliation in Bulgar

Author

girlsetsfire86

Language

EN