About this document
Aaker by Payel Dutta is a document available to read on EtoBox.
The Aaker Model of Brand Equity identifies five key components that contribute to strong brand equity: brand awareness, brand loyalty, perceived quality, brand associations, and proprietary brand assets like patents and trademarks. Higher scores across these components indicate a brand has achieved strong, differentiated equity that will be difficult for competitors to copy.
- Author
- Payel Dutta
- Language
- EN