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Marketing Concepts and Consumer Behavior by Zeeshan is a document available to read on EtoBox.

What is Marketing Concepts and Consumer Behavior about?

The document discusses the relationship between marketing and consumer behavior. It explains the five concepts of marketing - production, product, selling, marketing, and social marketing concepts. It also discusses how studying consumer behavior helps companies develop effective marketing strategies by understanding customer wants and needs.

Author

Zeeshan

Language

EN