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About this Business, Management and Accounting article
How brand gives employees meaning: Towards an extended view of brand equity by Berger-Remy, F.; Michel, G. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Berger-Remy, F.; Michel, G.
- Publisher
- SAGE Publications; SAGE Publications Inc. (ISSN 0767-3701)
- Published
- 2015
- Field
- Business, Management and Accounting (Social Sciences)