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What is Clique Pen Profit Margin Analysis about?

Chen calculates that using a consumer-oriented marketing approach would result in a 5% increase in Clique pen sales and a 2% increase in gross profit from 36% to 38%. Meanwhile, McMillan calculates that the same approach would lead to a 9% decrease in sales and no change in gross profit margin. McMillan instead proposes a retail-oriented approach that would increase Clique

Author

Utheu Budhi Susetyo

Language

EN