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Disney's Land : Walt Disney and the Invention of the Amusement Park That Changed the World by Richard Snow is a business book available to read on EtoBox.

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A propulsive and “entertaining” (The Wall Street Journal) history chronicling the conception and creation of the iconic Disneyland theme park, as told like never before by popular historian Richard Snow.One day in the early 1950s, Walt Disney stood looking over 240 acres of farmland in Anaheim, California, and imagined building a park where people “could live among Mickey Mouse and Snow White in a world still powered by steam and fire for a day or a week or (if the visitor is slightly mad) forever.” Despite his wealth and fame, exactly no one wanted Disney to build such a park. Not his brother Roy, who ran the company's finances; not the bankers; and not his wife, Lillian. Amusement parks at that time, such as Coney Island, were a generally despised business, sagging and sordid remnants of bygone days. Disney was told that he would only be heading toward financial ruin. But Walt persevered, initially financing the park against his own life insurance policy and later with sponsorship from ABC and the sale of thousands and thousands of Davy Crockett coonskin caps. Disney assembled a talented team of engineers, architects, artists, animators, landscapers, and even a retired admiral to

Who reads Disney's Land : Walt Disney and the Invention of the Amusement Park That Changed the World?

Author

Richard Snow

Publisher

New York: Scribner

Published

2019

Language

EN

ISBN

9781501190810

Category

business

Subjects

History, Business, Anthropology

Rating

4.6 / 5 (569 ratings)

Updated

2026-03-14