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Women by Siva Ratheesh is a document available to read on EtoBox.

What is Women about?

1. The study examines the buying behavior of women customers towards gold jewelry in Nagercoil town, Tamil Nadu. 2. It finds that consumers primarily purchase gold jewelry for investment purposes. Design and purity are also important influencing factors. 3. The objectives are to understand factors affecting buying behavior, evaluate brand awareness and attitudes towards purchasing gold at retail stores in the area.

Author

Siva Ratheesh

Language

EN