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Can I read Fundamentals of marketing (McGraw-Hill series in marketing) on EtoBox?
Fundamentals of marketing (McGraw-Hill series in marketing) by William J Stanton; Charles M Futrell is a book available to read on EtoBox.
What is Fundamentals of marketing (McGraw-Hill series in marketing) about?
The ninth edition of this book includes new material on consumer behaviour, retailing, and channels of distribution. The various sections are leavened with case studies. The book aims to give students a practical understanding of how marketing operates in business today.
- Author
- William J Stanton; Charles M Futrell
- Publisher
- McGraw-Hill; McGraw-Hill Inc.,US
- Published
- 1986
- Language
- EN
- ISBN
- 9780070609433
- Subjects
- Management, Business, Marketing
Other editions & translations
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