About this document
Strategic Marketing Planning Overview by Duy Bảo Trần is a document available to read on EtoBox.
This document provides an overview of strategic marketing planning. It discusses defining the business purpose or mission through establishing the core strategy. The marketing strategy process involves analyzing organizational resources and the external environment to determine core strategy. This strategy is then implemented through competitive positioning, the marketing mix, and control mechanisms. The core strategy matches organizational capabilities with market needs to achieve the business mission.
- Author
- Duy Bảo Trần
- Language
- EN