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About this Economics, Econometrics and Finance article
Positioning Multi-Country Brands: The Impact of Heterogeneity in Cultural Values and Competitive Set by Batra, Rajeev; Zhang, Charles; Aydinoglu, Nilufer; Feinberg, Fred is a Economics, Econometrics and Finance article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Economics, Econometrics and Finance.
- Author
- Batra, Rajeev; Zhang, Charles; Aydinoglu, Nilufer; Feinberg, Fred
- Publisher
- Social Science Electronic Publishing; Publons; Research Square; Elsevier BV (ISSN 1556-5068)
- Published
- 2013
- Language
- EN
- Field
- Economics, Econometrics and Finance (Social Sciences)
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