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What is Adidas "Impossible is Nothing" Strategy about?

Adidas entered the Indian market in 1989 and has since grown to 30% by 2004 through strategic partnerships and brand ambassadors. Its mission is to be the global leader in sports brands through consumer focus, innovation, being a responsible global organization, and consistently delivering financial results. It faces competition from Nike and Reebok in India. Adidas targets urban youth through its brand proposition of "competition to lifestyle" using sports marketing. Its strategy is to build its brand in m

Author

Vikas Kumar

Language

EN