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What is M&S Marketing Research Strategies Explained about?

M&S uses various marketing research methods to inform their marketing plans. They conduct primary research through surveys, focus groups, interviews and observations to understand customer needs and opinions. They also use secondary research like internal sales data, reports and external sources like government statistics and household expenditure data to analyze the market. This research helps M&S identify opportunities to improve products, services and launch new initiatives like expanding their food divi

Author

George Kehinde

Language

EN