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Fashion Innovativeness and Normative Influence by Thảo My Nguyễn Thị is a document available to read on EtoBox.

This study investigates the relationship between fashion consciousness and susceptibility to normative influence among Malaysian youth, particularly university students. Findings indicate that while overall fashion consciousness negatively correlates with susceptibility to normative influence, specific aspects like image consciousness and fashion awareness positively correlate with it. The research highlights the importance of understanding these dynamics in the context of the growing youth market in Malays

Author

Thảo My Nguyễn Thị

Language

EN