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What is Rebranding Indian Railways Strategy about?

The document provides an analysis of the Indian Railways brand and recommendations to reposition it. It identifies key user types of passenger trains and segments of the freight business. For passengers, the target groups for rebranding are "Comfort Seekers" and "Value Seekers". A framework is proposed to first address "outrage factors" causing dissatisfaction and then enhance the experience through "delight factors". For freight, 8 priority segments are identified based on tonnage, distance and rates. Shor

Author

fecaxeyivu

Language

EN