About this document
Sun Pharma Marketing Strategy Analysis by Jigar Shah is a document available to read on EtoBox.
Sun Pharma is a specialty pharmaceutical company that produces medicines in chronic therapy areas like cardiology, psychiatry, and neurology. It has 17 manufacturing plants across 3 continents and over 8,000 employees. The document analyzes marketing strategies of Sun Pharma through surveys of doctors and chemists. Key findings include that medical representatives are crucial for introducing new medicines, visual folders help doctors remember brand names, and quality is an important factor in doctors
- Author
- Jigar Shah
- Language
- EN