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Market Segmentation and Targeting Guide by Amit Iyer is a document available to read on EtoBox.
What is Market Segmentation and Targeting Guide about?
The document discusses market segmentation and targeting. It defines market segmentation as partitioning markets into similar customer segments likely to exhibit similar purchase behaviors. The goals are to match products to customer needs, form the basis for marketing strategy, and find a niche position. It outlines the logic and major steps of segmentation, including disaggregating the total market into meaningful subgroups. Criteria for segmentation include distinguishing characteristics, market size, ac
- Author
- Amit Iyer
- Language
- EN