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What is Capturing the Next Billion Consumers about?

Over the next decade, more than one billion digitally savvy consumers will emerge in eight rapidly growing countries, presenting a significant opportunity for digital commerce. However, many consumer-facing companies currently lack a presence in these markets, and existing digital investments are falling short of consumer expectations. The report identifies four consumer segments and highlights the challenges businesses face in attracting and retaining these new customers.

Author

lucia russo

Language

EN