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The article discusses the significant impact of Over-The-Top (OTT) services on traditional media, highlighting how OTT platforms provide on-demand content and have disrupted traditional cable and satellite TV industries. It emphasizes the competition between OTT services and traditional media, leading to innovations and changes in consumer behavior, with many viewers preferring the flexibility and variety offered by OTT platforms. The paper also notes the challenges faced by traditional media, including dec

Author

Thanh Hien Nguyen Xuan

Language

EN