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What is Evaluating Sun Chips Market Strategy about?

Frito-Lay conducted a successful test market of their new multigrain snack chip, Sun Chips, in Minneapolis. They are now deciding whether to continue testing, expand testing to other areas, or launch nationwide. The test showed promising results, with 1 in 5 households trying the product and over 40% of those repurchasing. However, Frito-Lay faces challenges of product cannibalism, questions around long-term sustainability, and timing the broader launch. The document recommends a strategic expansion of the

Author

Amir Faris

Language

EN