About this document
PEST Analysis: Understanding Market Forces by ramcis c.cabano is a document available to read on EtoBox.
PEST analysis is a tool used to analyze the political, economic, socio-cultural, and technological factors affecting a business environment. It helps identify opportunities and threats from these external factors to help strategize how to best position a business. The tool involves brainstorming changes in each factor category, then identifying associated opportunities and threats. Appropriate actions can then be incorporated into business planning to maximize opportunities and mitigate risks. PEST analysis
- Author
- ramcis c.cabano
- Language
- EN