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Kinh Do Mooncake Marketing Analysis by Hạnh nguyễn Hồng is a document available to read on EtoBox.

Kinh Do is a leading food company in Vietnam that produces a wide range of confectionery products including mooncakes. For their mooncake products, Kinh Do segments their target market based on geography, income, and lifestyle. They aim to reach customers in major cities across Vietnam. Their product line includes traditional and modern flavors at various price points. In 2021, Kinh Do launched nearly 80 new mooncake product lines and flavors to meet diverse consumer needs, including premium, children, and

Author

Hạnh nguyễn Hồng

Language

EN