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Sender and Receiver Image Overview by Akhilesh Ramaraju is a document available to read on EtoBox.

What is Sender and Receiver Image Overview about?

This diagram shows a prism model for brand identity with externalization on one side and internalization on the other. In the middle are the key elements that shape brand identity - physique, personality, relationship, culture, reflection, and self-image. The goal is to have the brand

Author

Akhilesh Ramaraju

Language

EN