About this document

Burger King Vietnam Digital Strategy Proposal by yustantohendro is a document available to read on EtoBox.

Burger King is launching a new value menu and marketing campaign in Vietnam to attract new customers. The document proposes increasing brand awareness, trial, and store traffic through digital strategies on social media. Target audiences are urban young adults aged 18-25 who are active online and influenced by their social networks. Research found they seek affordable options and are loyal to fast food brands that offer promotions. The campaign will create buzz around the new menu, communicate benefits of W

Author

yustantohendro

Language

EN