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Currys Customer Pyramid Model Insights by Chandra Sekhar is a document available to read on EtoBox.
What is Currys Customer Pyramid Model Insights about?
Tata Indicom uses a customer pyramid model to segment its customer base according to customer value in order to increase revenue. The pyramid model segments customers based on their average revenue per user and age on the network. The top segment is "Gold" customers who are the most loyal and valuable, spending the most. The next segment is "Silver" customers who are still valuable but more price sensitive. Tata Indicom analyzes customer data to understand profitability, behavior and satisfaction in order t
- Author
- Chandra Sekhar
- Language
- EN