About this document
Global Market Expansion Strategies Guide by Kimberly Ann Surdella is a document available to read on EtoBox.
1. The document discusses factors to consider when assessing opportunities for international expansion, including analyzing organizational readiness, assessing products/services for foreign markets, screening target countries, and estimating sales potential in markets. 2. It outlines tools for international market research like PESTEL analysis and the six tasks of a global market opportunity assessment. 3. When expanding globally, companies consider rationale like improving costs, accessing new customer
- Author
- Kimberly Ann Surdella
- Language
- EN