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The Zurich Axioms: The Rules of Risk and Reward Used by Generations of Swiss Bankers by Gunther, Max is a business book available to read on EtoBox.

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Annotation. NOTE: THIS EDITION OF THE BOOK IS ONLY AVAILABLE FOR PURCHASE TO PEOPLE LIVING OUTSIDE THE UK AND BRITISH COMMONWEALTH COUNTRIES If you want to get rich, no matter how inexperienced you are in investment, this book can help you. Its message is that you must learn neither to avoid risk nor to court it foolhardily, but to manage it - and enjoy it too. The 12 Major and 16 minor Zurich Axioms contained in this book are a set of principles providing a practical philosophy for the realistic management of risk, which can be followed successfully by anyone, not merely the 'experts'. Several of the Axioms fly right in the face of the traditional wisdom of the investment advice business - yet the enterprising Swiss speculators who devised them became rich, while many investors who follow the conventional path do not. Max Gunther, whose father was one of the original speculators who devised the Axioms, made his first capital gain on the stock market at the age of 13 and has never looked back. Now the rest of us can follow in his footsteps. Startlingly straightforward, the Axioms are explained in a book that is not only extremely entertaining but will prove invaluable to any invest

Who reads The Zurich Axioms: The Rules of Risk and Reward Used by Generations of Swiss Bankers?

Author

Gunther, Max

Publisher

Harriman House Ltd

Published

2004

Language

EN

ISBN

9781906659943

Category

business

Subjects

Business, Economics, Finance

Rating

3.88 / 5 (75 ratings)

Updated

2026-03-14