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Sonny Vaccaro by Nicolás Carrasco is a document available to read on EtoBox.

What is Sonny Vaccaro about?

This document summarizes the events that led to Michael Jordan signing a lucrative endorsement deal with Nike in 1984. It describes how Sonny Vaccaro of Nike convinced the company to make Jordan their flagship athlete, despite Jordan being relatively unknown at the time. The document outlines the negotiations between Nike, Jordan

Author

Nicolás Carrasco

Language

EN