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Can I read Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers (Jeb Blount) on EtoBox?

Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers (Jeb Blount) by Jeb Blount is a business book available to read on EtoBox.

What is Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers (Jeb Blount) about?

A practical guide for successfully navigating the single greatest growth and profit improvement opportunity for B2B enterprises: price increases The payoff for implementing price increases without losing customers is massive! Effective price increase campaigns are far more effective at boosting topline revenue and generating profits than acquiring new customers. The problem is that price increase initiatives―whether broad-based or targeted to specific accounts―strike fear and anxiety into the hearts of sales professionals and account managers who are tasked with selling them to their customers. Approaching customers with price increases sits at the tip top of the pantheon of things salespeople hate to do because they fear that raising prices will reduce sales volume or open the door to competitors. Yet when sold effectively, customers accept price increases, remain loyal, and often buy even more. In Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers , celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effec

Who reads Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers (Jeb Blount)?

It is typically read by working professionals who need an authoritative practice reference.

Common subject areas: medicine, law, business, engineering.

Author
Jeb Blount
Publisher
Wiley & Sons, Incorporated, John
Published
2022
Language
EN
ISBN
9781119899310
Category
business
Subjects
Management, Business, Economics
Rating
4.6 / 5 (57 ratings)
Updated
2026-03-14

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