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Online Reputation Management for Dummies by Lori Randall Stradtman is a book available to read on EtoBox.

What is Online Reputation Management for Dummies about?

<p><b>More important than ever—how to manage your online reputation</b></p> <p>In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you build and maintain a positive online presence.</p> <ul> <li>Shows you how to create a solid, productive online reputation management system</li> <li>Helps you achieve your brand's goals and be ready to deal with negative chatter or crises</li> <li>Explains how to set up an online reputation management and response team</li> <li>Covers how to identify and incorporate both everyday and crisis SEO keywords</li> <li>Explores reputation creation through listening, messages, images, video, and other media</li> <li>Helps you handle crises with social media, bloggers, and other influenc

Author

Lori Randall Stradtman

Publisher

Wiley; For Dummies

Published

2012

Language

EN

ISBN

9781118416655

Subjects

Marketing, Management, Business

Rating

3.67 / 5 (13 ratings)

Updated

2026-03-14