Can I read The Future of Marketing : Critical 21st Century Perspectives on EtoBox?

The Future of Marketing : Critical 21st Century Perspectives by Philip J. Kitchen is a book available to read on EtoBox.

What is The Future of Marketing : Critical 21st Century Perspectives about?

This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century. Erscheinungsdatum: 04.02.2003

Author

Philip J. Kitchen

Publisher

Palgrave Macmillan UK

Published

2003

Language

EN

ISBN

9780333992869

Subjects

Business, Marketing, Management